Add unique coupon codes to your Mailchimp emails
Automatically generate unique, single-use codes and add them to any Mailchimp email. Use them for welcome journeys, abandoned cart recovery, birthday rewards, and targeted campaigns.
Try Coupon Carrier voucher redemption
Try a restaurant, retail, or event voucher sent directly by Coupon Carrier. These examples demonstrate redemption without a Mailchimp automation.
The fictional offers have no monetary value.
Explore the voucher demosGo beyond text
Deliver QR codes and digital vouchers
For restaurants, retail stores, and events, Coupon Carrier can put scannable codes and digital vouchers directly in your Mailchimp emails.
- Redeem Links.
- Add a unique link to your email that leads to a customizable landing page displaying the code. Add a "Mark as Used" button so staff can redeem the offer in person without special hardware.
- Dynamic QR/barcodes.
- Insert a scannable QR code image directly into your Mailchimp email. Customers show the code on their phone, and staff scan it in-store with our web-based scanner.
The problem with static discount codes
Why generic codes hurt your margins
Generic codes like "WELCOME10" often get shared on coupon sites and give customers no reason to buy now. You end up discounting orders you would have made anyway.
- No urgency
Generic codes often stay valid for months, which teaches customers to wait for the next sale. A unique code with a short expiry gives them a reason to buy now.
- Profit loss
Once a static code is public, anyone can use it, as often as they like. A unique code works only once, so even a leaked code can only be used one time.
- No tracking
You can't tell who used a generic code. We track each unique code from delivery to redemption, so you can see which campaigns pay off.
Where to use unique codes in Mailchimp
Coupon Carrier generates and assigns the unique codes. Mailchimp's automations decide who gets them and when.
- Welcome new subscribers
Automatically send a unique, time-sensitive welcome discount to every new subscriber. Coupon Carrier adds the code to a merge field, ready to be included in your branded Mailchimp welcome email.
- Automate customer journeys
Add unique codes to any Mailchimp Journey. Trigger code delivery with a tag for birthdays, abandoned carts, or post-purchase follow-ups, then send your email with the personalized offer.
- One-off campaigns
Sending a one-off promotional campaign? Use our List Update feature to instantly add a unique code to every subscriber in a specific audience or segment, ready for your next email blast.
Mailchimp integration
How it works with Mailchimp
Coupon Carrier works in the background and supplies the codes. You keep full control over your email design and sending in Mailchimp.
- 1. Trigger in Mailchimp.
- A new subscriber joins your list, or a tag is added in a Customer Journey.
- 2. Generate unique code.
- Coupon Carrier detects the trigger and instantly picks a code from your list or generates a new one (e.g., from Shopify or WooCommerce).
- 3. Update merge field.
- We write the unique code back to a custom merge field in Mailchimp, like *|COUPON|*.
- 4. Send your email.
- Your Mailchimp automation sends your branded email and pulls in the unique code like any other personalization tag.
Frequently asked questions
- How do you prevent sending an email before the code is ready in a Mailchimp Journey?
After the step that adds the tag, add a "Wait for trigger" step in your Journey. Coupon Carrier applies the code and then fires an event to Mailchimp, which satisfies the trigger and allows the journey to continue. That way the code is always in the merge field before the email is sent.
- Can I send unique codes to my existing subscribers in a one-off campaign?
Yes. Our "List Update" feature is built for this. Select an audience or segment, and Coupon Carrier fills a merge field with a unique code for each contact. Then you can build and send your Mailchimp campaign as usual.
- Where do the codes come from? Do I have to import them?
No, you don't have to. Coupon Carrier can create random codes for you with its built-in code generator. You can also import your own list of codes you already have (like POS codes or software licenses). Or, if you use Shopify, WooCommerce, or Stripe, you can connect an Autogenerated List that creates unique, time-sensitive discount codes in your store on-demand.
- Can I show a scannable QR code in my Mailchimp email?
Yes. Coupon Carrier can generate a dynamic QR code image for each subscriber. You just add a small HTML snippet to a Code block in your Mailchimp email, and each subscriber will see their own unique, scannable QR code.
Ready to automate your Mailchimp coupons?
Join thousands of businesses that have used Coupon Carrier in their marketing automations. Tens of millions of codes delivered.